As a growing city in the Bay Area, the City of Hayward has a lively community. As they continue to plan for the future, the City of Hayward keeps a balance between the growing population and preserving the open space of the shoreline and hills.
As the lead designer for vehicle graphics in the City of Hayward, I was in charge of creating full wrap designs for city vehicles, from street sweepers to tree trucks. By instructing our photographer on professional imagery, the vehicles aimed to show the greenery and scenery within focal points of the city. By using Adobe Photoshop and Lightroom, I was able to colorize and blend images to create the vehicle wraps. To make it more fun, each vehicle contains easter eggs, personalizing them for each of the drivers.